Privacy Policy

Introduction

This Privacy Policy describes how Smacby Empire, including our online store hosted on Shopify (shop.smacbyempire.com, referred to as the "Store") and our website (www.smacbyempire.com, referred to as the "Website") (collectively, "Services," "we," "us," "our"), collects, uses, processes, and discloses your personal information when you visit, use, or purchase from our Services, or otherwise interact with us. "You" or "your" refers to you as a user of the Services, whether a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

By accessing or using our Services, you agree to the collection, use, and disclosure of your information as outlined herein. If you do not agree, please do not use or access our Services. This policy aligns with our Terms of Service and Conditions, available at shop.smacbyempire.com

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. Updates will be posted on our Store and Website with a revised "Last Updated" date, and we will take additional steps as required by law. Your continued use of the Services after updates signifies acceptance.

For questions or to exercise your rights, contact us at helpdesk@smacbyempire.com.

How We Collect and Use Your Personal Information

We collect personal information from various sources to provide and improve our Services, which include selling merchandise through the Store and offering digital products (e.g., courses, eBooks, coaching) through the Website. The information collected and its use depend on your interactions with us. We may also use your information to communicate with you, comply with legal obligations, enforce our Terms, and protect our Services, rights, and users.

What Personal Information We Collect

"Personal Information" refers to data that identifies, relates to, describes, or can be associated with you. The categories and specific types we collect include:

Information You Provide Directly

Contact Details: Name, email address, phone number, mailing address (e.g., when signing up for resources, newsletters, or contacting us).

Order Information: Name, billing address, shipping address, payment details (e.g., credit/debit card info), payment confirmation (e.g., for merchandise or course purchases).

Account Information: Username, password, security questions (for account creation on either platform).

Customer Support Information: Details you include in communications with us (e.g., via contact forms, email, or support requests).

Public Contributions: Comments, reviews, or testimonials shared on our blog, social media, or forums.

You may choose not to provide certain information, but this may limit access to features or Services.

Information Collected Automatically

Usage Data: We use cookies, pixels, and similar technologies ("Cookies") to collect data about your interactions with our Services, including:

• Device information (e.g., type, browser).
• Network details (e.g., IP address, geolocation data).
• Browsing patterns (e.g., pages visited, time spent).

This helps us enhance functionality, analyze trends, and tailor content.

Information from Third Parties

Service Providers: Vendors like Shopify (for the Store), payment processors (e.g., Stripe, PayPal), and analytics tools (e.g., Google Analytics, Facebook Pixels) may collect data on our behalf.

Partners: Business or marketing partners may provide additional data, used per their privacy policies.

How We Use Your Personal Information

Providing Services: To process payments, fulfil orders (merchandise or digital products), manage accounts, arrange shipping (for merchandise), send notifications (e.g., order updates), and perform our contract with you.

Marketing and Advertising: To send promotional emails, texts, or mail, tailor ads, and use data for targeted advertising (e.g., lookalike audiences on platforms), based on your opt-in consent.

Security and Fraud Prevention: To detect and address fraudulent or illegal activity, ensuring account safety (your responsibility to secure credentials).

Service Improvement: To respond to inquiries, provide support, and enhance our Services, in our legitimate interest to maintain our business relationship.

Analytics: To understand user behaviour and optimize our offerings.

Cookies and Tracking Technologies

We use Cookies to power and improve our Services (e.g., remembering preferences, and running analytics). For Shopify-specific Cookie details, see https://www.shopify.com/legal/cookies. Third parties may also use Cookies to tailor ads. Most browsers accept Cookies by default, but you can adjust settings to reject them, though this may impair functionality. We do not honor Do Not Track signals. Usage Data may be shared anonymously with partners for insights but is not linked to your identity across unrelated sites.

How We Disclose Personal Information

We may disclose your information in these circumstances:

Vendors/Service Providers: With entities performing services on our behalf (e.g., IT management, payment processing, shipping, analytics, customer support).

Business/Marketing Partners: To provide services or advertise, per their privacy notices.

With Your Consent: When you request disclosure (e.g., shipping, social media integrations).

Affiliates: Within our corporate group, for business operations.

Legal/Business Needs: For mergers, bankruptcy, legal compliance (e.g., subpoenas), or to enforce Terms and protect rights.

Categories Disclosed: Identifiers (e.g., contact/order details). Commercial info (e.g., shopping/support data). Internet activity (e.g., Usage Data). Geolocation data (e.g., from IP addresses).

We do not use or disclose sensitive personal information without consent or to infer characteristics about you. We do not "sell" or "share" (as defined by law) data of individuals under 16.

Third-Party Websites and Links

Our Services may link to external sites not controlled by us. We are not responsible for their privacy practices or content. Review their policies independently. Publicly shared information (e.g., on social media) may be visible to others without limitation.

Children's Privacy

Our Services are not intended for children under 18. Users aged 13–17 require parental consent to access the Store (but not to purchase). We do not knowingly collect data from minors. If discovered, we will delete it or seek consent. Contact us at helpdesk@smacbyempire.com with concerns.

Security and Retention

We use industry-standard measures (e.g., SSL encryption) to protect your data, but no system is fully secure. Information in transit may not be secure—avoid insecure channels for sensitive data. We retain data as needed to provide Services, maintain accounts, comply with laws, or resolve disputes, deleting it upon request or when no longer necessary.

If a breach occurs, we will notify affected parties promptly. You release us from liability for unauthorized access beyond our control. Account holders are responsible for securing credentials and must notify us of breaches.

Your Rights

Depending on your location, you may have these rights (subject to limitations):

• Access/Know: Request details about your data and its use.
• Delete: Request deletion of your data.
• Correct: Request correction of inaccuracies.
• Portability: Receive or transfer your data.
• Restrict Processing: Limit how we use your data.
• Withdraw Consent: Revoke consent where applicable.
• Appeal: Challenge our denial of a request.
• Manage Preferences: Opt out of promotional emails via unsubscribe links (non-promotional emails may continue).

To exercise rights, contact helpdesk@smacbyempire.com. We may verify your identity (e.g., via email or account info) and respond per applicable law. Authorized agents may act on your behalf with proof of authorization. We will not discriminate against you for exercising rights.

International Data Transfers

Your data may be transferred, stored, or processed outside your country, including in the United Kingdom, under its laws (e.g., GDPR compliance for EU users). We use mechanisms like Standard Contractual Clauses for transfers out of Europe, unless the destination provides adequate protection.

You also agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/n1wqhi-xq/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/n1wqhi-xq/privacy_policy).

Compliance with Laws

GDPR (EU): We process data based on consent (e.g., marketing) or legitimate interest (e.g., support). Revoke consent or request updates/deletion at helpdesk@smacbyempire.com.

CAN-SPAM Act: Emails include sender info and unsubscribe options.

COPPA: We comply with children's privacy laws.

Complaints

If dissatisfied with our data handling, contact us at helpdesk@smacbyempire.com. You may appeal our response or lodge a complaint with your local data protection authority.

Contact

For questions or to exercise rights, email helpdesk@smacbyempire.com.